If your business relies on real-time data, you know the frustration! searching through outdated blog posts, clicking endless links, and still not getting the insights you need. What if there was a way to get instant, fact-checked, and reliable answers in a single search?
That’s exactly what Perplexity AI delivers.
At Askan Technologies, we help businesses stay ahead with AI-powered solutions, and Perplexity AI is one of those tools that changes the game for research, market intelligence, and decision-making. Unlike traditional search engines that just throw a list of links at you, Perplexity AI fetches real-time data, summarizes insights, and provides cited sources, making it the ultimate tool for business professionals.
What Makes Perplexity AI Different?
The internet is full of half-baked information. Perplexity AI cuts through the noise and gives you only what matters! accurate, up-to-date, and well-cited responses.
Here’s why businesses love it:
✦ Real-time search – No outdated results. It browses the web and brings the latest data.
✦ Cited sources – No more guessing whether the info is credible. Every fact is backed up.
✦ Text + Image processing – Need AI to analyze visuals too? Perplexity AI does that.
✦ Conversational AI – It’s not just a search engine; it feels like chatting with a business analyst.
✦ Privacy-first approach – No stored conversations. Your searches stay yours.
Now, you might be thinking, “Wait, if GPT-4 can also provide cited sources, why are we saying Perplexity AI is better at providing the cited sources?”
Great question! Here’s the deal:
✦ Yes, GPT-4 can provide source links, but it depends on how it’s implemented. It doesn’t do it by default—you need to enable extra features like web browsing or integrate external tools.
♦ Perplexity AI, on the other hand, is built for this. Citing sources is a core feature—it actively retrieves information from the web and presents sources automatically in its responses.
♦ With default GPT-4, you won’t see sources unless you’re using a version that has browsing or plugins enabled. Even then, it’s not as seamless as Perplexity AI.
So while GPT-4 can provide sources, Perplexity AI does it by design—every time, without extra setup. That’s why when it comes to research, fact-checking, and reliable business intelligence, Perplexity AI takes the lead.
Perplexity AI vs. Other AI Models: What Works Best for You?
| Feature | Perplexity AI | GPT-4 | Gemini AI | Claude AI |
|---|---|---|---|---|
| Stores past conversations? | ❌ No | ✅ Yes (within a session) | ✅ Yes | ✅ Yes (within a session) |
| Long-term memory? | ❌ No | ⚠️ Depends on settings | ⚠️ Limited | ⚠️ Limited |
| Live Web Search? | ✅ Yes | ❌ No (unless plugins enabled) | ✅ Yes | ❌ No |
| Cited Sources? | ✅ Yes | ⚠️ Only with plugins or customization | ❌ No | ✅ Limited |
| Privacy Strength | 🔒 Very High | ✅ Secure but stores temporary data | ✅ Secure but session-based memory | ✅ Secure but session-based memory |
✦ Privacy & Memory: Does Perplexity AI Remember Past Conversations?
Nope—and that’s a big win for businesses handling sensitive data. Unlike GPT-4 or Claude, which retain context over time, Perplexity AI treats every query as a fresh one.
- Best for: Business leaders who need real-time facts without AI storing their data.
- Not ideal for: Teams needing long-term conversation memory (Consider GPT-4 or Claude).
✦ Multilingual Capabilities: Can Perplexity AI Handle Global Business Queries?
Yes, but with limits. If you need quick, fact-checked insights in multiple languages, Perplexity AI works well. But for advanced multilingual conversations, GPT-4 or Claude might be better.
- Best AI for real-time multilingual search → Perplexity AI
- Best AI for deep, multilingual content → GPT-4
- Best AI for safe and ethical conversations → Claude AI
- Best AI for analyzing text + images across languages → Gemini AI
AI search is only as good as the model behind it. Curious about how different AI models stack up? Check out Choosing the Right AI: Kimi K-1.5 vs. GPT-4, Gemini, and Claude to see which AI best fits your business needs.
How Businesses Can Use Perplexity AI for Competitive Edge
✦ Scenario 1: Market Research & Business Intelligence
- Problem: Your company needs to track competitors and industry trends as they happen.
- Solution: Perplexity AI fetches live data, helping you stay ahead with accurate, real-time insights.
✦ Scenario 2: AI-Powered Customer Support
- Problem: Your support team gets hundreds of repetitive questions daily.
- Solution: Perplexity AI automates factual, real-time responses, making it a strong tool for customer FAQs.
✦ Scenario 3: Research & Fact-Checking for Business Reports
- Problem: Your executives need verified industry insights before making decisions.
- Solution: Perplexity AI eliminates misinformation risks by providing fact-checked, cited sources.
Should Your Business Invest in Perplexity AI?
Go for Perplexity AI if your company:
✦ Needs instant, data-backed business insights from credible sources.
✦ Prioritizes privacy and security, without AI storing your searches.
✦ Wants a fast, AI-powered search tool instead of a chatbot that remembers everything.
Final Thoughts: AI-Powered Search is the Future
At Askan Technologies, we don’t just build AI-powered solutions—we help businesses make smarter decisions, faster. Perplexity AI is revolutionizing how companies access knowledge, track market trends, and automate research.
Want to integrate AI into your business strategy? Let’s talk! Reach out to Askan Technologies, and let’s build the future together.